Over four million people visit Park City, Utah annually, especially during its peak season in winter. The area is busiest between December and March when the tourist destination is blanketed in its infamous snow. Visitors flock to the city to enjoy everything from world-famous ski resorts to globally-recognized film festivals like Sundance.
Vacation rental owners like yourself have a rare opportunity to make a substantial passive income, even generating enough capital to purchase additional rentals for your investment property portfolio.
Incorporating actionable vacation rental communication tips is an excellent way to keep your rentals booked. Communication is the foundation of vacation marketing.
You don't have to suffer losses during off-seasons, either, as Park City sees plenty of visitors during the shoulder seasons of spring, summer, and fall.
Discover more guest communication strategies for hosts.
Boost Rental Guest Satisfaction With Feedback
Vacation rental owners should always find ways to improve the guest experience. One of the best ways to enhance these experiences is through feedback.
Consider leaving feedback cards for guests in a welcome basket.
Questions to ask:
- Is this your first time renting this vacation home?
- Where did you hear about this rental?
- Would you recommend this rental to a friend?
- How likely are you to rent this unit again?
- What would you improve about the experience?
You could also leave a business card with a link to an online questionnaire for guests to fill out. If guests booked online, send a feedback form to the provided email addresses.
Increase Rental Bookings With Better Listings
Are your current property listings doing your vacation property justice?
Start by nailing down the perfect pricing strategy that maximizes rental income but doesn't price your target market out. The rental price should also reflect market rates and the area. Inspect to see which upgrades are needed to increase your rates accordingly with the Park City market.
You can also lower your rental prices during shoulder seasons to maintain passive income during those slower months.
The next step is creating an eye-catching media kit.
Include:
- Vibrant photos
- Video tours
- Frequently asked questions
- Blog posts about Park City
Work with a property manager to stage your vacation rental for all media including in-person tours. Choose interior decor that reflects the local culture and what one would expect from a Park City vacation rental.
Guests expect furnished rentals. During wintertime, stock your rental with plenty of warm blankets and include hot chocolate and fresh coffee grounds in the kitchen.
Effective Communication With Guests Prioritizes Safety
Ensure guests have access to emergency numbers for the area, including local hospitals and urgent care.
You can find magnets with numbers for the fridge. Guests should have a number for your vacation rental management company in case of a maintenance emergency.
Remember These Vacation Rental Communication Tips
Make the most out of Park City's peak vacation season. Consider such factors as seasonal pricing and marketing; these are two ways hosts can communicate effectively with guests.
Talk to an experienced property manager for even more vacation rental communication tips. PMI Park City's leadership team brings over a decade of experience to the table and is part of a nationwide franchise with over 20 years of industry experience.
Book a free consultation to learn more about the possibilities of vacation rentals.
