Park City, UT experienced a record year of tourism in 2022. Take advantage of these rising rates as we enter the peak summer months! With a strategy in place, you can book your property rental for vacations during the on- and off-season.
It's not enough to market your online listings. You also need to consider the property as a whole.
Not sure how to maximize your income potential? Read on for the tips you need for success as a property owner!
Improve the Property
How does your property rental compare to others in Park City? Research other online listings to discover the amenities those rentals offer. Consider updating your rental property to remain competitive.
About 97% of US travelers say amenities affect their travel experiences. Your vacation rental property can stand out with accommodations like:
- Streaming services
- High-speed internet
- Family-friend games
- Grooming and beauty items
- Kitchen luxuries (blenders, espresso machines, etc.)
- Smart home features
- Extra toiletries and linens
- Great outdoor spaces
These offerings will allow you to increase the amount you charge per stay. They could also increase the chances of repeat stays.
Otherwise, keep up with property inspections and routine maintenance. Preventative maintenance can help you avoid more expensive repairs later.
Develop a Pricing Strategy
Researching other online listings can help you set competitive rates. Simplify your pricing strategy using a dynamic pricing tool. You can make adjustments to your nightly rates based on market trends.
Update Listings
Increase bookings by creating an engaging, informative listing. Update listings to include:
- A compelling headline
- Location-specific language
- A detailed description of the property
- Eye-catching, high-quality photos
- Guest reviews
- Video tours
- A strong, urgent call to action
After making changes to the property, hire a real estate photographer. Properties with high dynamic range photos increase online views by 118%. Those with videos generate 403% more views than those without.
Share your online listings using digital marketing strategies like email and social media marketing. Engage your audience! Get them excited about their trip to Park City and their upcoming stay in your property.
After guests leave, ask them to share their reviews. Positive reviews could encourage more bookings.
Automate Tasks
Operate more efficiently using automation tools. For example, you can automate confirmation and thank you emails.
Use property management software for accounting, messaging, and other tasks. Automation will save you time and money while reducing human error.
Hire a Property Manager
Working with a property management company can enhance the guest experience you offer. Creating better experiences will lead to five-star reviews.
Hire a property manager if you're struggling to keep up with guest requests. They can remain responsive on your behalf. Promptly responding to guest needs to improve their satisfaction rates.
Enhance Your Property Rental for Vacations
Don't let your property rental for vacations sit empty this year. Instead, use these tips to increase bookings. Applying these strategies will maximize your earning potential in today's competitive market.
Leverage the expertise of our team at PMI Park City. We have 20 years of experience managing local vacation rentals.
Our state-of-the-art technology and proven strategies can maximize your profitability. Contact us today to hire a property manager!
