Utah's visitor spending, airport travel, and hotel revenue surpassed previous records. The state generated over $11.98 billion in direct visitor spending in 2023. If you own an Airbnb rental in Park City, you should have no trouble generating bookings.
If the property is sitting vacant, read on. Discover the vacation rental marketing strategies you can use to attract more guests!
Be a Great Vacation Host
Offer guests the best possible experiences. Becoming a great vacation host will encourage glowing reviews. As previous guests rave about their stay, you could have an easier time increasing bookings.
To be a great host:
- Personalize experiences
- Keep the property clean
- Keep guests informed
- Anticipate each guest's needs
- Go beyond the basics
- Remain responsive
- Find solutions
Learn more about your guests before they arrive. Are they celebrating a birthday or a special occasion? Consider leaving a card, balloons, and champagne.
Keep enhancing guest experiences over time. Consider offering new amenities to remain competitive.
Track the latest vacation rental industry trends. What are vacation guests expecting during their stay? Tracking trends will help you get ahead of competitors in Park City.
Consider partnering with a vacation rental management company. They can handle guest communications, cleaning, and more. An experienced property manager can enhance guest experiences on your behalf.
Update the Property Listing
A detailed property listing will help you generate more bookings. Make sure the listing represents the rental accurately while making it attractive. It should include:
- Location-specific keywords
- A click-worthy title
- Descriptive language
- A list of amenities and special features
- The nightly rate
- Check-in/check-out times
- Your house rules
- A compelling call to action
Encourage vacation guests to reach out if they have any questions. Include your contact information and remain responsive.
Use Digital Short-Term Rental Marketing
Ensure potential guests find your property listing during searches. Invest in digital marketing, including:
- Search engine optimization
- Paid advertising
- Real estate photography
- Virtual/video tours
- Email marketing
- Social media marketing
Search engine optimization will boost your rankings on Google and other search engines. Improving your rankings will increase visibility and bookings.
You can appear in front of more vacation guests using Facebook and Google Ads. Create ads using professional photos, animations, or videos.
Engage future guests using social media marketing. Host a live Q&A session or give them a video tour of the property.
As you use these digital marketing strategies, think about who you're trying to reach. Personalize your marketing messages to appeal to distinct audiences.
Incentivize Vacation Guests
Consider offering previous vacation guests a discount or gift card if they direct a friend to your listing. Referral marketing will increase the property's visibility. You can attract more guests and improve your reputation online.
Apply Vacation Rental Marketing Strategies
Using the right vacation rental marketing strategies will send more vacation guests to your listing. Use these proven tips to attract more guests. Otherwise, save time and money by outsourcing to industry experts.
Our team at PMI Park City uses state-of-the-art technology to support clients. Leverage our 20 years of local industry experience.
We can enhance your short-term rental marketing strategy. Contact us today to maximize your profitability!
