Over four million visitors escape to Park City, Utah every year. The city is famous for its skiing attractions, winter festivities, and even star-studded events like the Sundance Film Festival.
If you own property in this area, you have an exciting opportunity to generate rental income. Even better, the area is so popular you can enjoy word-of-mouth references which saves you a considerable amount in marketing.
Marketing a family-friendly vacation rental allows you to make even more money on longer short-term stays. Families can spend the entire winter vacation in Park City while the kids are out of school.
Discover creative (and affordable) ways to promote your Utah vacation homes.
Park City Rental Tips for Maintenance
You need a safe, clean, and upgraded rental to market to families on winter vacation. One option is to undertake your own property maintenance. You can purchase commercial-grade cleaners and appliances to ensure everything is up to code.
However, buying all the supplies you need (including the actual cleaning) takes a lot of time. Remember time is money; think about the time it takes to clean the rental when estimating your cleaning costs. This cost only goes up with each new rental in your portfolio.
Another option is to hire a professional cleaning service. This helps when you have multiple rentals.
Hiring multiple local services multiplies your expenses. It also takes time to coordinate with these services. Rental guests also need options for emergency maintenance like plumbing emergencies.
The Best Family Rentals Have Property Managers
The most cost-effective and efficient option is to hire a property management company. A property manager handles every aspect of a short-term rental, from maintenance to marketing. Their duties also include guest placement, rent collection, and financial accounting.
Property managers also work with a reliable network of local professionals, including HVAC technicians, general contractors, electricians, and plumbing.
Park City Rental Tips For Staging
Guests expect furnished rentals when visiting Park City. Your property manager will be responsible for any furnishing upgrades and staging. Home staging is necessary for taking vacation-perfect photos for short-term rental sites.
Vacation property managers understand that marketing is about creating an experience. This experience starts with the listing process and continues with the actual short-term stay. The best managers ensure guests feel welcome through cozy accommodations and gifts.
Free gifts may include family travel advice, knit hats, ear muffs, gloves, hot cocoa mixes, and mugs.
Family Vacation Tips for Trip Planning
Property managers who are Park City gurus may go the extra mile in helping guests plan their trips. Managers may include itinerary suggestions in welcome baskets or help guests plan their vacation directly through custom itineraries.
Managers may also include suggestions during open house walkthroughs of the rental. Open houses help facilitate marketing experiences by allowing potential guests to envision themselves in the rental.
Promote Your Family-Friendly Vacation Rental
Don't miss out on your chance to generate meaningful rental income from your winter vacation home. Consider the above points about maintenance, marketing, and property management while brainstorming your plan. Incorporate your local knowledge to help families make the most of their vacations!
PMI Park City wants to help your family-friendly vacation rental thrive in the right market. Our tools help owners track their success and discover more lucrative opportunities. We're a locally-owned company within a fast-growing property management franchise.
Call us today to learn more about your future.
