There are about 490.2 million short-term rental platform users worldwide. With millions of tourists exploring vacation rentals, you should have no trouble attracting guests. If your Park City real estate property is sitting vacant, it's time to review your listing.
Creating an appealing vacation rental listing can lead to more bookings and better profitability. Not sure how to optimize your listing on rental platforms? Read on for the factors you need to consider to attract guests.
Know Your Target Audience
People won't review your listing if it doesn't align with their needs. You can personalize your property description based on the guests you're attracting. Personalization can boost your ROI by eight times as you generate more bookings.
Define your target audience based on demographic and psychographic research. Consider guests based on:
- Age
- Gender
- Location
- Income
- Career
- Marital status
- Buying behaviors
- Online behaviors
- Interests
- Hobbies
- Pain points
Business professionals are likely looking for a different type of short-term rental than a family with kids. For example, families will look for listings that mention nearby kid-friendly attractions. Business professionals may prefer a listing with high-speed internet.
Mention Selling Points
Why should guests choose your listing over other Park City real estate options? List the special features and amazing amenities you offer, such as a:
- Luxury swimming pool
- Sauna
- Hot tub
- Stunning views
Try to get as specific as possible when writing your property description. Instead of saying you have an "updated" kitchen, mention the state-of-the-art kitchen appliances.
Don't forget to personalize! You can mention cooking for kids if you're trying to appeal to families.
Highlighting specific features allows listings to stand apart from similar types of properties. You'll have an easier time standing apart to attract guests.
Discuss the Location
Appeal to guests by describing where the property is located. Are you near any venues, restaurants, or a tourist hotspot? Make your location more attractive.
Remain Transparent
Remain honest and upfront when writing your property description. Outline your property rules, which should mention:
- Whether you accept smokers
- Pet policies
- Check-in/check-out times
- Quiet hours
Hire a Property Manager
If you're struggling to attract guests, ask for help. Hire an experienced property manager to update your listing. Their experience and expertise can boost your profitability as a short-term rental property owner.
Choose a full-service property management company. They can take responsibility for:
- Marketing
- Guest screening
- Booking coordination
- Maintenance and repairs
- Cleaning
Their services can save you time and money. As you start offering better guest experiences, you could increase repeat bookings. Repeat stays can improve your ROI.
Simplify Creating an Appealing Vacation Rental Listing
Creating an appealing vacation rental listing can feel stressful. Don't try to do it all alone. Instead, hire an experienced property manager.
The best property management company can make attracting guests in Park City, UT easy and stress-free. PMI Park City has 20 years of experience helping owners maximize their earning potential.
We can make property management more manageable. Contact us today for help attracting guests to your Park City real estate property.
