Park City, Utah is one of the country's most popular winter destinations, attracting more than 4 million visitors per year, according to the latest data. Owning a second property presents an exciting opportunity for extra income. Park City is also the perfect place to build and scale a vacation rental portfolio.
You don't have to wait until next winter to enjoy rental income. There are plenty of tips for attracting guests in the off-season. These seasons also bring pleasant weather to the area like spring and autumn.
Discover even more vacation rental strategies for your growing portfolio.
Hire a Property Manager to Increase Bookings
The most successful vacation rental portfolios see a steady stream of bookings, even in the off-season. Owning and managing just one vacation property is a lot to handle for one person, and you still can't guarantee that details won't slip through the cracks. Property managers are trained (and committed) in all aspects of maintenance, marketing, and accounting.
Maintenance is the first item on the checklist. Vacation rentals are typically furnished; this allows property managers to decorate and stage rentals for fulfilling vacation experiences. These spaces often reflect the cultural flare of Park City in decor and textiles.
Property managers maintain the grounds to ensure curb appeal looks its best.
Curb appeal refers to:
- The exterior facade
- Front yard landscaping
- Porch design
- Driveway paving
- Exterior lighting
- Windows and doors
A property manager may also include a "for rent" sign on the lawn during shoulder seasons to attract any visitors driving through the area. Curb appeal is necessary for creating professional-quality photos for short-term rental listings, including Airbnb. Property managers will also syndicate these listings across multiple platforms.
Off-Peak Travel Tips for Visitors
Think about Park City tourism ideas that would draw visitors during a shoulder season. For example, spring and summer are the perfect time to go fishing and explore the city's lakes and parks. There are also relaxing retreats and idyllic locations for writers and artists.
Autumn is a wonderful time to watch the leaves change colors, also known as leaf-peeping season. The weather is just crisp enough for bundling up, yet, without the peak season price.
Talk to a property manager about seasonal booking incentives that could draw more visitors to the rental.
Pricing strategy is so important here. You can attract more shoulder season visitors with lower off-season prices. Property managers understand how to price these properties according to market rates and surrounding property values.
Capitalize on any shoulder season event in the area, and consider partnering with local businesses and event committees who can promote our rentals to their clientele. Shoulder seasons are an excellent time to appeal to locals who need a change of scenery for a season.
Start Attracting Guests in the Off-Season
Don't waste a moment of any Park City season. This popular destination has plenty to offer outside of winter. Price your rentals accordingly and work with a property manager who knows about attracting guests in the off-season.
PMI Park City is a premier property management company and part of the fastest-growing real estate franchise in the country. Our leadership team brings over a decade in the industry, including experience in homeowner relations management. Client satisfaction is our priority!
Give us a call to learn more about the potential of your Park City property.
